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Qualitative Research
An approach advocated by the interpretive school as a means to understanding social phenomena. Generally viewed as any kind of research that produces findings not arrived at by means of statistical procedures or other means of quantification, and includes in-depth interviews, observations and participant observation.
Quantitative Research
An approach advocated by the Positivist School. This approach measures social phenomena and obtains numerical values which can be analyzed statistically.
Surveys using structured questionnaires and IQ tests are both examples of quantitative research.
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